Moooo
Ok, last one for a bit. Check out
Moosejaw Mountaineering. They have some rather endearing marketing techniques.
From "Today's Comment":
April 23, 2005
I have to go to the girl’s parent’s house later today to help unload a dresser. If I could go do it right now I’d be fine but the fact that I have to do it later ruins the entire day. If I was sick I’d still have to do it so I decided not to fake anything. I predict I either break the dresser or gouge a wall.
Please email me at Trapper@moosejaw.com if you know what is the only letter that does not appear in the periodic table of the elements?

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